The coøldest
experience
in Norway

Winter 2025-2026 | Kirkenes

What is Polar Bear Pitching?

A unique startup pitching concept originating from Finland, hosting satellite events around the world! At Polar Bear Pitching Kirkenes, Norway, we give startups the opportunity to pitch their business ideas without any time limits. There’s just one condition: the pitch takes place in ice-cold water!

Come and see who will be the winner going to the Finals!

Winter 2025-2026 | Kirkenes

Info about registration and ticket sales will be published soon.

A full day of activities

Frequently Asked Questions

To be selected as an eligible startup, you need to follow the official criteria set by the Polar Bear Pitching concept.

It includes:
– A team of 2-10 people.
– Early stage business.
– MVP / demo / prototype available.
– Scalable and innovative business.
– Raised funds of no more than 1 million EUR.

Coverage depends on available funding and will be continuously updated ahead of the event.

Participants from Northern Norway are eligible for travel and accommodation support provided by The Norwegian Barents Secretariat. This is primarily intended for selected teams, jury, and other invited guests.

Young people under 30 years of age can apply for BarentsUNG travel funds to attend this event.

10 selected startups will verbally present their business to the jury and the audience from an ice hole. No screen for slides allowed.

The water temperature is approx. 4-10 degrees Celsius. Participants are not allowed to wear neoprene suites, but can select other types of unique attire to get attention.
There is no official time limit, but it is not recommended to stay in the cold water longer than 3 minutes.
 
Sauna or hot tub is available for teams for after their pitch.
 
 
 

Become a Partner

Would you like to connect your organisation or company with innovation and unique experience in Finnmark?

Email ondrej(at)svu.as to find the best partnership opportunity for your brand at PBP Kirkenes!

Pitch your startup

Are you not afraid of cold? Can you come up with a creative pitch that will warm the hearts of the jury?

If you can do it all in an icy-cold water in the true Arctic environment, apply to pitch at PBP Kirkenes.

You will also have some unique content for your startup!

General Partner

Contact

Ondrej Spala

Head of Polar Bear Pitching Kirkenes, Norway

Christine Galschjødt

Communications and Marketing Expert

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